One of my arguments, made repeatedly throughout the book, is that cryptozoology is culture.

One of my arguments, made repeatedly throughout the book, is that cryptozoology is culture. Even if cryptids don’t exist – in the corporeal, biological sense of the term – they still exist in the nebulous sense of their having a place in the psychological landscape, and this remains a fascinating issue worthy of further study.

http://www.amazon.com/Hunting-Monsters-Cryptozoology-Reality-Behind-ebook/dp/B01B867JTO/ref=sr_1_4?ie=UTF8&qid=1455116820&sr=8-4&keywords=Hunting+Monsters
http://blogs.scientificamerican.com/tetrapod-zoology/my-new-book-hunting-monsters-cryptozoology-and-the-reality-behind-the-myths